Conforama - it feels just like home
Humoristic cinematic advertisment
Creatives
Conforama Switzerland
Project
Graphic Design
2D Animation
In short
A series of dynamic videos tailored for social media platforms.
Context (the brief)
Conforama Switzerland tasked us with crafting a series of dynamic videos tailored for their social media platforms, such as YouTube, Facebook, Instagram, and LinkedIn. Our goal was to effectively showcase their diverse range of furniture, particularly focusing on their stylish and functional litter collection.
Creative process & concept
The concept for our commercial centered on the idea that comfort should equate to feeling at home in any Conforama store in Switzerland. We wanted viewers to imagine themselves living in these spaces, strolling around in their pyjamas, ultimately feeling completely at ease.
With this vision in mind, we crafted a whimsical scenario featuring a man waking up from a restful night's sleep in a luxurious bed, only to discover he had been slumbering in a Conforama store all along.
In essence, we recognized the power of humor and storytelling to effectively convey Conforama's brand message of comfort and convenience. Through an engaging and memorable narrative, we aimed to connect with audiences while reinforcing the essence of the Conforama experience.
Client
Conforama Switzerland
Project
Graphic Design
2D Animation
In short
A series of dynamic videos tailored for social media platforms.
Context (the brief)
Conforama Switzerland tasked us with crafting a series of dynamic videos tailored for their social media platforms, such as YouTube, Facebook, Instagram, and LinkedIn. Our goal was to effectively showcase their diverse range of furniture, particularly focusing on their stylish and functional litter collection.
Creative process & concept
The concept for our commercial centered on the idea that comfort should equate to feeling at home in any Conforama store in Switzerland. We wanted viewers to imagine themselves living in these spaces, strolling around in their pyjamas, ultimately feeling completely at ease.
With this vision in mind, we crafted a whimsical scenario featuring a man waking up from a restful night's sleep in a luxurious bed, only to discover he had been slumbering in a Conforama store all along.
In essence, we recognized the power of humor and storytelling to effectively convey Conforama's brand message of comfort and convenience. Through an engaging and memorable narrative, we aimed to connect with audiences while reinforcing the essence of the Conforama experience.