Cinema and I
A photo exhibition for the Odéon cinema
Creatives
Cinéma Odéon
Project
Exhibition
In short
Portrait Photography
Context (the brief)
The Cinéma Odéon in Morges is one of the town's historic landmarks, open since 1940. Chahnaz, the cinema's director, contacted us as part of a communications campaign to encourage more Morgians to come and enjoy their local cinema.
Creative process & concept
We all know the experience of going to the cinema: an outing with family or friends∙es, the smell of popcorn, the sound of our footsteps absorbed by the carpet... It's a familiar yet unique moment that resonates with each∙e of us in our own way.
As media artists, this place resonates enormously with us. And what a pleasure it was to discover that we could collaborate with the famous Odéon cinema in Morges.
Unlike the big cinema chains like Pathé, Morgien∙nes have a much more intimate relationship with the Odéon. For cinema-goers in Morges and the surrounding area, the Odéon cinema is brimming with their childhood memories.
Interested in each person's subjective experience, we invited film buffs and regular cinema-goers to take part in a photoshoot: the portrait party; to share this common passion and discuss our respective memories.
The aim was then to capture these people individually in the unique setting of the Odéon cinema.
The result was a superb series of portraits, combining humanity and cinema, which we printed and accompanied with leaflets telling the story of the relationship between cinema-goers and the big screen, and their fondest memories of it.
These portraits were exhibited at Espace81, a local gallery in Morges. The exhibition was accompanied by a poster campaign across the town, inviting Morgian residents to discover the town and (re)connect emotionally with the Odéon cinema.
Client
Cinéma Odéon
Project
Exhibition
In short
Portrait Photography
Context (the brief)
The Cinéma Odéon in Morges is one of the town's historic landmarks, open since 1940. Chahnaz, the cinema's director, contacted us as part of a communications campaign to encourage more Morgians to come and enjoy their local cinema.
Creative process & concept
We all know the experience of going to the cinema: an outing with family or friends∙es, the smell of popcorn, the sound of our footsteps absorbed by the carpet... It's a familiar yet unique moment that resonates with each∙e of us in our own way.
As media artists, this place resonates enormously with us. And what a pleasure it was to discover that we could collaborate with the famous Odéon cinema in Morges.
Unlike the big cinema chains like Pathé, Morgien∙nes have a much more intimate relationship with the Odéon. For cinema-goers in Morges and the surrounding area, the Odéon cinema is brimming with their childhood memories.
Interested in each person's subjective experience, we invited film buffs and regular cinema-goers to take part in a photoshoot: the portrait party; to share this common passion and discuss our respective memories.
The aim was then to capture these people individually in the unique setting of the Odéon cinema.
The result was a superb series of portraits, combining humanity and cinema, which we printed and accompanied with leaflets telling the story of the relationship between cinema-goers and the big screen, and their fondest memories of it.
These portraits were exhibited at Espace81, a local gallery in Morges. The exhibition was accompanied by a poster campaign across the town, inviting Morgian residents to discover the town and (re)connect emotionally with the Odéon cinema.
